Helen Ashford
Principal analyst — trend methods and stakeholder briefings
We help UK teams understand how workplace apps shape the week—without turning people into surveillance targets.
Based at 2 Layburn Court, Totford, we work remotely across Great Britain with occasional on-site briefings when stakeholders need to sit with the trend pack together.
Our focus is narrow on purpose: app analytics for workplace productivity trends. We do not sell monitoring platforms, keystroke tools, or individual “productivity scores.” We measure agreed signals, interpret patterns, and report so owners can decide what to change next.
Discovery is short. Measurement windows are explicit. Reports are written for mixed audiences—analysts get the method; people leads get the ranking and the conversation starters.
Principal analyst — trend methods and stakeholder briefings
Field lead — audits and hybrid-week pattern work
Focus specialist — calendar pressure and collaboration load